
This past week, Jenny and I represented Seen Nutrition at the 2025 Interdisciplinary Symposium on Osteoporosis (ISO25) in Washington DC. As sponsors of the event and proud members of the Bone Health and Osteoporosis Foundation’s Corporate Advisory Roundtable, we were thrilled to meet the impressive group of researchers, clinicians, and innovators all focused on the same goal: building stronger bones for people everywhere.
Seen Nutrition was founded with one mission—making real food part of the bone health conversation. Our signature product is a dietary calcium chew, made with just four real foods and formulated to deliver bioavailable calcium, vitamin D, protein, and magnesium—all without synthetic additives. Jenny and I quickly discovered that ISO25 was the perfect place to share that message.
Doctors, nurses, physical therapists, and exercise professionals all came up to us and we were able to share that (finally!) there is an option for their patients and clients who can’t quite eat all their calcium directly from food but also are not interested (or can’t) take synthetic supplements.

One of my favorite sessions was Saturday morning’s “Integrating Exercise & Rehabilitation” panel, led by Buff Bones founder Rebekah Rotstein and Kavita Patel. We love the work that Rebekah has done at Got Buff Bones and it was great to meet her in person.
I was able to work on my “hip hinge” in their demonstration, too. They spoke about movement as medicine—something we deeply believe in at Seen. Our calcium chew is designed to support active women who are rebuilding strength, staying mobile, or managing menopause with intention.

Nutrition and exercise were definitely emphasized in the many talks I attended. There was also growing focus on the connection between gut health, nutrient absorption, and dietary sources of calcium. Several speakers underscored the limitations of synthetic calcium supplements like calcium carbonate.
As sponsors of ISO25, it was rewarding to see our mission reflected in the broader conversation. We left ISO25 feeling inspired, energized, and more committed than ever to changing how we talk about calcium. Bone health doesn’t have to be boring—or synthetic. It can be delicious, effective, and rooted in real food.
A big note of gratitude to Claire Gill, the CEO of BHOF, and the whole team at the Bone Helath ad Osteoporosis Foundation for hosting such a thoughtful and impactful event. We’re proud to stand alongside you in this work and can’t wait for next year.
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